Bones and the Social Media Connection

Bones is a crime drama/comedy television show on Fox TV. According to the web (http://www.ignitesocialmedia.com/social-media-examples/tv-shows-integrate-social-media/) they have taken the plunge into social media in a huge way.

Their Twitter handle is @BonesonFOX. If you follow them on Twitter, you can get access to special information about the characters, and actors. They give followers information on where to download songs used in the show via iTunes, and even take the time to answer followers who use the hashtag, #bones. Another great idea was to have live twitter feeds, where followers can actually ask questions via twitter to actors and the design team. They have also created an app called, Bones Companion App. This is a place for fans to get more information as they watch episodes, and it allows them to interact with one another as well. This sounds like a lot of extra work for the promotors, is it worth it?

I believe it is worth it. Studies indicate that as much as 60% of TV viewers admit to utilizing social media while watching their favorite show, and 25% will even talk about the show on their social media sites (http://core3solutions.com/web/blog/take-on-social-media-tv-engagement/). Based on these studies, and just watching my own teens using social media while doing everything, I believe utilizing social media like the show Bones is doing is going to be imperative for the future success of Television. What do you think? Would you interact with your favorite show/actors in this way?

Thanks for reading!
Sonya